Sales Profile-R is evolving to Sales Profile 2
Sales Profile-R evolves : introducing Sales Profile 2.
As part of our continuous improvement approach, our sales aptitude assessment is taking a major step forward. Sales Profile-R becomes Sales Profile 2 : a redesigned version built to reflect today’s sales realities and give you more accurate, directly actionable insights.
This isn’t a break with the past, but an amplified continuity : the same scientific rigor, with greater precision, reliability, and relevance in reading sales behaviors.
What is Sales Profile 2 ?
Sales Profile 2 is a behavioral assessment focused on sales roles. It measures the behaviors, competencies, and motivations that truly drive sales success.
In about twenty minutes, the test produces an overall sales potential score along with a detailed, actionable profile : where the person excels, how they approach selling, and which levers can help them grow. Designed for sales professionals as well as anyone looking to move into a sales role.
A new version, more refined and more predictive
Shorter, more efficient
An optimised 65-item format, taking around 20 minutes to complete, while improving precision.
More predictive insights
A redesigned sales potential indicator, based on weighted combinations of behavioral competencies.
A more realistic assessment
Scenario-based items that reflect modern sales contexts : digital, hybrid, and multichannel.
A multi-factor analysis
An approach that better reflects the real complexity of sales behaviors.
New classification of sales approaches
A structured, flexible framework for clearly identifying dominant behavioral preferences.
A stronger scientific foundation
Enhanced psychometric robustness through modern statistical models : greater reliability and fairness.
The 4 key dimensions of sales
Sales Profile 2 measures 12 behavioral traits, grouped into 4 major dimensions that cover the entire sales cycle : from first contact to closing.
Client Acquisition
Going after new opportunities and confidently making first contact.
Business Development
Nurturing long-term relationships and growing the client portfolio.
Negotiation
Understanding client needs, defending value, and closing effectively.
Sales Qualities
The personal drivers that make the difference in the sales relationship.
What does a question look like ?
The test is built around concrete scenarios. Candidates choose the reaction that best matches them — there’s no “right” answer, just revealing behavioral preferences.
A prospect is interested in our product but is also considering a competitor’s.
What you get at the end
-
An overall sales potential score an immediate read on sales aptitude level.
-
Detailed positioning across each key dimension to spot strengths and areas for growth at a glance.
-
Profile charts and a personalised interpretation clear, easy to read, and ready to share.
-
Targeted recommendations by role type to guide recruitment, mobility, or development plans.
Note : Sales Profile 2 also includes a social desirability indicator, which flags answers aimed at “looking good” rather than reflecting actual behavior — an extra guarantee of reliability.
For which HR needs ?
Recruitment
De-risk your sales hires by assessing real potential, beyond the résumé.
Mobility & development
Support skill growth and reveal internal sales talent.
Sales force audits
Map your team’s strengths and identify performance levers.